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experimental
software
IDENTITY & DESIGN SYSTEMGet the assets
EXPERIMENTAL SOFTWARE

Room to
experiment.

THE BRAND GUIDE / 1.0

A clear frame for curious work.
Our identity, the rules behind it, and the pieces we build with.

Explore the system
01 / FOUNDATION

A little out of line.

Three squares establish a pattern. One circle steps outside it. A small departure with a clear point of view.

01.1 / ORIGINAL OUTLIERU0
experimental
software
01.2 / PRIMARY LOCKUPMEDIUM / 500

Keep the departure.

The circle stays slightly up and to the right. Its position is part of the mark. Always use the original artwork.

Give it room.

Keep at least half a square’s width clear around the visible mark. Start at 24px for interface use.

Keep it simple.

Use ink on light surfaces or white on ink. Preserve the proportions. No gradients, extra shapes, or effects.

02 / FOUNDATION

One voice. Two fonts.

Helvetica Neue does the speaking. Menlo adds the small, precise details. Hierarchy comes from scale and spacing.

PRIMARY / HELVETICA NEUEREGULAR 400 · MEDIUM 500
Aa Bb Cc

Software, under exploration.

HEADLINES / REGULAR

Make room
for what’s next.

Large type. Tight spacing. Regular weight.
Display tracking: −0.065em.

BODY / REGULAR

An independent lab building tools, products, and internet experiments. We follow interesting questions and turn them into software you can use.

16px / 1.55 line height. Normal spacing.
The wordmark uses Medium (500).

SUPPORTING / MENLO REGULAR

WORK / NOTES / ABOUT
PROTOTYPE · v0.1.0
npm install orb-ui

Labels, navigation, versions, dates, and commands. Use the technical voice in small doses.

Interface labels use 14px; secondary metadata uses 12px. This page uses installed Helvetica Neue and Menlo, with Arial and monospace fallbacks. A consistent public web release needs licensed webfonts; font files are not included.

03 / FOUNDATION

White, with a signal.

White makes space. Ink gives structure. Acid yellow marks the one thing that deserves your attention.

Paper

#FFFFFF

Primary background

Ink

#171715

Text & the mark

Acid

#D8EF45

Primary action

Surface

#F3F5EF

Secondary background

Muted

#62665E

Supporting text

Rule

#DDE1D7

Dividers

Set ink text on acid yellow. Rules are subtle separators; interactive fields use a stronger border. Never use color alone to communicate state.

04 / FOUNDATION

Familiar pieces. Our character.

Accessible component behavior, a restrained visual layer, and room for each product to be itself.

THE FOUNDATION

shadcn/ui + Base UI + White Room

Square corners, clear focus states, generous spacing, and one accent.
SHADCN/UI · BASE UI
ACTIONS
INPUTS & CONTROLS

Include release notes in this example.

Interactive example. Changes reset on refresh.

STATUS & FEEDBACK
PrototypeActiveArchived

Use words to make maturity clear. A project’s status belongs beside its name.

Changes saved

Short, specific feedback. Say what happened and keep the next step clear.

FOCUS / KEYBOARD

Press Tab to explore. A crisp ink outline keeps focus visible on every surface.

05 / FOUNDATION

A family, not a uniform.

Experimental Software provides the frame. Named products keep their own name, imagery, and personality.

experimental software
DEVELOPER TOOLS

orb-ui

Voice agent UI that feels alive.

GITHUB / REPOSITORY COVER

Lead with the work.

Let the product name do the talking. Keep the parent endorsement small and consistent.

Use real software captures and outputs. Describe what it does, how to try it, and how mature it is.

View Orb UI
06 / FOUNDATION

Start with the originals.

Use these files as the source of truth. The original mark, the selected palette, and the styling foundation.